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Yaroslav Zhmikhov
Yaroslav Zhmikhov
UI/UX designer
I am a person striving for constant self-development. I like achieving high-quality results and conquer new peaks. Design is one of the first stages of the projects and my main goal is to translate customer ideas into life and to do it in an appealing and promising manner.
UI/UX designer
I am a person striving for constant self-development. I like achieving high-quality results and conquer new peaks. Design is one of the first stages of the projects and my main goal is to translate customer ideas into life and to do it in an appealing and promising manner.

all

  • April 28, 2022 4 min read
    Point of view (POV) - Problem statement & How might we (HMW) questions

    UX DESIGN PROCESS: 12 OUT OF 21

    Point of view (POV) - Problem statement & How might we (HMW) questions

    This is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design. To write the problem statement, use the Point of View (POV) structure, which will help you write all your design problems correctly, which will subsequently be preformulated into How might we (HMW) questions so that you can start brainstorming solutions at the Ideation stage for using certain methodologies.

  • March 18, 2022 7 min read
    Empathy mapping (uncovering insights & identifying needs)

    UX DESIGN PROCESS: 10 OUT OF 21

    Empathy mapping (uncovering insights & identifying needs)

    The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns that allow us to identify insights and determine the needs of our users.

     
     

     

     

  • February 7, 2022 4 min read
    User personas

    UX DESIGN PROCESS: 11 OUT OF 21

    User personas

    The representational part of the target audience of the product. Has common behaviors, goals, and motivations and is based on real user research. This method is part of the User-centered design (UCD) framework.

  • February 2, 2022 6 min read
    Surveys

    UX DESIGN PROCESS: 9 OUT OF 21

    Surveys

    This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential or existing users.

  • February 2, 2022 2 min read
    Focus groups

    UX DESIGN PROCESS: 8 OUT OF 21

    Focus groups

    One of the most important marketing tools for researching user needs.