Label and Package Design
Design Must Sell!
It is important for us what exactly customers will feel when they see your product on the shelf. Every day we ourselves choose and buy goods, so it is almost personal for us. We would rather abandon the project than make a compromise with a bad design.
We are convinced that a package design for your product should not only be beautiful, but also be practical. When designing a package, we are primarily guided by common sense. The package must be impressive but at the same time be ergonomic and convenient for customers, so they have not just been seduced by the “wow-effect”, but have become your loyal customers. We are going to do our best for that. When do we start?
Packing design concept for a tape measure
Packaging Design for buckwheat groats
Packaging design of a pregnancy test
What a Package or Label Design Should Be
A package, as they write, has to be beautiful and attractive to consumers. But some people like minimalistic style, and someone simply loves the classics. We know what to do with it.
A package or label design must conform to the aesthetic views of your target audience, so they could accurately determine that this particular product is right for them. Therefore, analyzing target audience takes more than 50% of our working time on creating a package and label design.
It is important for us to know the following: what are the benefits of buying your product for a customer, the needs it can satisfy and what are their expectations of this product. Knowing this, we can create a stylish package for your product, which will be impossible not to notice.
There are different methods how you can catch someone’s eye. If a product package is original, but not practical, a buyer will think twice before buying it.
Playing with design can be possible when you do it for yourself, but not when it comes to client’s business. Our solutions are always creative, but we never forget about convenience and ergonomics. Customers will want to keep holding any product that we will design.
Corresponding to Positioning Strategies
If your products are already on the market, we can design a package for a new product considering your corporate identity. In such cases, it is important to maintain a visual link between your product lines.
If you are entering the market with a new product line or under a new brand name, we will focus on your positioning strategy.
We create packaging design for "Премія" trademark
We create packaging design for "Aro", "Fine Life", "Rioba" & "Fine Food"
We cooperate with «МЕТРО Cash & Carry Ukraine»
How Do We Create Package And Label Designs?
We Test Everything For Ourselves
We evaluate the most important consumer properties of your product. If your business involves baking muffins and cookies – we should taste them; if making wine – we must arrange a tasting; if producing household tools – we have to see how they operate.
What do we need all that for? To understand customer expectations and feelings of your product, and conditions in which customers will use it. This is the only way for us to offer effective solutions.
Conducting Field Research
We make sorties to supermarkets and other potential sales outlets selling your product to look at the representation of your competitor products. What color schemes are used for the products in this category? What type of package is preferred? The answer to these questions enables us to identify key areas of work and come up with a cool design for a label or a package.
We carefully analyze and structure the collected materials and identify the key visual solutions that will help your product stand out from competitors’ products. But the most interesting is still ahead!
We organize brainstorming sessions, find associations and draw sketches with ideas. We draw the coolest concepts in detail and show them to you for evaluation, whether or not we are moving in the right direction.
Delivering the Results in Safe Hands
We will try to bring the selected variant to perfection and solemnly present it with thunderous applause. Soon you will be calculating your earnings, and we will feel proud each time we see your product with our design on the shelves.
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