Eight Rules of Excellent UX Design

You can't change the world until you change yourself.

What does UX mean to you? To me, this is what a user feels when utilizing a product. These feelings include emotions evoked by what was seen, personal beliefs, preferences and the two key factors – a user's behavior and achieving an aim. 

There is an indefinite number of rules that a designer has to stick to when creating a website or an app. These rules I'm going to share with you.

Rule 1

The first and main rule. Never ever force users to turn on their brains. Your UX has to be clear not only for you as a creator, but for an ordinary user. For instance, if there are only three items, do not hide them into a burger menu, especially if the target audience of the website is on the wrong side of 40. One more tip, if you make a link to an internal page or an external resource, underline the link; if it's a button, make sure it changes its design when the button is used. The same about input forms. Front-end developers are a particular group. If an interface element is missing in a mock-up, they won't just implement it. 

Rule 2

Fill-out forms...how much pain they gave users as well as me. Human beings are not much into doing extra work. , not to mention masses of fields. The form fields must have a placeholder that disappears when the field is in focus. Plus, you shouldn't forget about a label under the field and the input field states - normal, active, inactive. Also, it is important to implement the form validation. For instance, I enter my email without "@", then when I go to another field, the one with the wrong email has to be highlighted in a different color (red). 

Rule 3

Looking through our favorite Behance, Dribbble or Pinterest I've noticed a regularity – the better an image, the worse functionality, usability and logic are laid into it. Sometimes the mock-ups are at variance with the previous ones. What am I driving at? Don't pursue trends. They came and go, but your work goes down in history of the Internet.

Rule 4

Where have you seen the scroll behaving in an odd manner? Such designers will burn in special pots together with incompetent front-end developers. I don't recommend changing the way a scroll has to work since users are used to the normal speed.

Rule 5

Stock images. OMG. Especially when it comes to images featuring people. Such photos, 'Made in Google Images', look lifeless. You will find thousands of such images on the Internet. I've often seen several websites with the same background on the same day. Don't use stock images, This is silly.

Rule 6

Moving from one section to another has to be done in no more than three clicks. It's a fundamental rule. It has to be remembered once and for all.

Rule 7

Use theme icons. Keep in mind that a text can exist without an icon but an icon without a text doesn't.

Rule 8

And the last rule. People do not like to read huge blocks of text. That's why distribute it evenly and logically over a website.

Let’s fill the brief, shall we?